Moroccan brand designer and visual artist based in Casablanca, with 5+ years of experience and a background from the National Institute of Fine Arts in Tetouan. Focused on building strong and cohesive brand identities and structured visual systems. My practice revolves around developing thoughtful design solutions that combine clarity, consistency, and expressive direction. I work across branding projects and visual identity refreshes, translating ideas into refined systems that strengthen how brands communicate and evolve across different touchpoints.